4 Up-And-Coming Ad Networks Publishers Should Know About
Originally posted on business2community.com.
Because of online consumers’ high demand for free content over the past few years, the publishing world has had to keep up in order to earn revenue while staying relevant. Programmatic digital advertising has allowed this to happen. Ad networks allow publishers to join and connect with advertisers that fit with their target audience in order to bring in real dollars. Here are 4 emerging ad networks for high-quality publishers:
YuVideo is owned by Andy, the Android emulator platform, who knows a thing or two about gaming and the adtech world. YuVideo is exclusively a video advertising platform that specializes in autoplay videos. They offer both mobile and web. Autoplay videos have gained a lot of traction lately and are the favorite among many publishers, as they’re shown to grab user attention immediately. The platform is very simple and intuitive as it exclusively offers video in 3 different formats: sticky ads (ads that stay in one place), inline and expandable. They offer publishers solid baseline CPMs (up to 500% above the industry average), and very high fill rates. The platform also caters to webmasters looking for some new and creative sources of revenue.
UberCPM is a CPM-only ad network that prides itself on simplifying the process of programmatic advertising. Rather than using Google AdSense where Cost-Per-Click (CPC) is known for being more popular, UberCPM only offers Cost-Per-Mille, which means that for every impression (view) the ad gets, you get a set amount of income. The “mille” just means that the network pays you out based on the number of impressions divided by 1,000 since the cost is a set amount per 1,000 views. UberCPM pays publishers 80% of the revenue share which is a good amount. The biggest benefit of UberCPM is its simple way of doing things, from the monetization strategy (exclusively CPM) to the fact that publishers only need a CPM ad code to display ads on their sites.
Infolinks is an ad network that got its start with in-text ads but now offers a few different types of ads that differ slightly from the usual fare: in-fold (at the bottom of the screen), in-text, in-screen (interstitial), in-tag (related to page content) and in-frame (on both sides of the screen near the margin). This ad network runs on keyword based real-time bidding auctions.
Their ads are “intent-based” which means that they target user intent in order to achieve higher user engagement. There is a 70% revenue share for publishers, and fill rates are known to be high. They work with publishers of all sizes, including small sites, as they have no traffic requirements, which other ad networks have and thus lock out small and medium size publishers.
From their name you can tell they do bidding; advertisers bid on your ad space and you get paid the highest bid, receiving the maximum revenue possible. BidVertiser has a slightly different monetization strategy than others: CPC (earning you money every time an ad is clicked) and also when an advertiser converts from that click. This is unique since as a publisher, you win when your partner, the advertiser succeeds. This type of benefit further nurtures the good relationship between the publishing industry and advertising world.
BidVertiser offers detailed online reports so you can see the performance of the ads including impressions, clicks, CTR and your total revenue. The only downside of BidVertiser is that it only runs on a CPC basis which can be a little limiting despite CPC’s typically higher payouts. CPM is the more popular monetization strategy right now since publishers naturally get more impressions than clicks, however, BidVertiser is still reliable with a good reputation.
We take our hats off to the publishing world for their creative ways of staying in the online game these days, since it would have been easy to become extinct or irrelevant by now. Instead, publishers are taking advantage of the most advanced technology to connect with advertisers to foster mutual success.
Before joining a network, publishers must analyze ad networks carefully. After reviewing 4 promising ad networks for publishers, we see the most significant points to consider are a high fill rate, varied types of ad formats and quality of traffic; choose your network wisely and you will be rewarded with revenue, relevancy and good rankings.