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thoughts, notes and articles I wrote about Digital Marketing.
Philip Kushmaro
Oct 12, 20184 min read
How NOT to market Your Digital Marketing Company - #FacepalmFriday
If I catch something that is done wrong digital marketing wise. I will write about it so you can learn about it. A PKDMA Original. This...
Philip Kushmaro
Feb 22, 20183 min read
Uber, Airbnb and the New Gig Economy
Originally posted on business.com. Blue collar workers are finally getting in on the new gig economy. In 2017 things aren’t what they...
Philip Kushmaro
Feb 7, 20185 min read
Avoid Stale Content! A Beginners Guide to Content Marketing Strategy
Originally posted on semrush.com. How can you create a better content marketing strategy? How can you improve your results from content...
Philip Kushmaro
Feb 6, 20184 min read
How today’s merchants are mastering cross-border ecommerce
Originally posted on thenextweb.com. What if the best opportunities for digital merchants to win sales were far beyond the realms of...
Philip Kushmaro
Nov 10, 20178 min read
8 Key Tips for Improving Your Site’s User Experience
Originally posted on semrush.com. Do you ever navigate to a blog post for information, only to find that the site is so hard to look at...
Philip Kushmaro
Nov 8, 20174 min read
3 Ways Online Publishers Can Give Their Site a User Experience Makeover
Originally posted on business.com. To stay ahead of the competition, online publishers need to be committed to experimentation and...
Philip Kushmaro
Oct 25, 20175 min read
6 ways to engage with your customers in real-time
Originally posted on cio.com. Improving the way that you communicate with your customers will have both short-term and long-term impact...
Philip Kushmaro
Aug 4, 20174 min read
6 strategies smart digital publishers use to monetize content
Originally posted on cio.com. Content monetization platforms are tricky. Finding the best one for your digital publication can be a...
Philip Kushmaro
Jul 18, 20173 min read
5 Tools for Best Measuring Your Brand’s Customer Satisfaction
Originally posted on business.com. 5 great tools that can really help you when you are measuring your brand's satisfaction. How much of a...
Philip Kushmaro
May 25, 20173 min read
How artificial intelligence is shaping online retail in 2017
Originally posted on cio.com. In just a few years, Artificial intelligence (AI) has successfully maneuvered itself into the daily...
Philip Kushmaro
May 24, 20173 min read
Are Ad Blockers Driving Fake News?
Originally posted on Media Post. With the U.S. administration incessantly screeching that real news is fake and fake news is real,...
Philip Kushmaro
Mar 24, 20174 min read
How to Get Ahead of Your Ecommerce Competition
Originally posted on thenextweb.com. The art of ecommerce is increasingly difficult, if not impossible, to achieve a complete mastery of....
Philip Kushmaro
Feb 27, 20178 min read
10 Social Media Marketing Mistakes That Could Be Holding You Back
Originally posted on thenextweb.com. We always hear about what we should be doing on social media; engage, post great content, post at...
Philip Kushmaro
Feb 22, 20173 min read
Marketing trends shaping mobile in the next 10 years
Originally posted on cio.com. Over the last 10 years, we were all over mobile marketing’s proverbial map. From being a non-existent...
Philip Kushmaro
Feb 22, 20173 min read
Up Your Holiday Sales Game: The Secrets of Selling Online
Originally posted on business.com. Online holiday spending is at an all time high but is your site as optimized as possible to get the...
Philip Kushmaro
Feb 22, 20173 min read
Uber, Airbnb and the New Gig Economy
Originally posted on business.com. Blue collar workers are finally getting in on the new gig economy. In 2017 things aren’t what they...
Philip Kushmaro
Feb 14, 20173 min read
How Online Shopping Has Become More Personal and Effective
Originally posted on tech.co. More and more, we’re seeing online businesses add new features and services with the goal of replicating...
Philip Kushmaro
Jan 29, 20173 min read
5 Disruptive Startups That E-Commerce Site Owners Need to Know About
Originally posted on tech.co. Coasting over 205 million shoppers from the US alone, the e-commerce industry will only keep growing as we...
Philip Kushmaro
Jan 18, 20173 min read
What Your Startup Needs to Know In Order to Avoid Cart Abandonment
Originally posted on business2community.com. We’re all guilty of it. Spending an hour or more surfing the web’s best shopping sites,...
Philip Kushmaro
Jan 9, 20173 min read
How new retail technologies are being used to improve marketing
Originally posted on cio.com. Technology is constantly advancing. That may be rhetorical, but it is essential to keep in mind that it...
Philip Kushmaro
Jan 4, 20174 min read
How small data became bigger than big data
Originally posted on cio.com. Making big data smaller is the wave of the future. If you aren't already doing it, you are already behind....
Philip Kushmaro
Dec 12, 20163 min read
‘Tis the season: Guarantee your customer service is up to par on social media
Originally posted on thenextweb.com. The holiday season is upon us and as every brand knows, this is the time to reach out to as many old...
Philip Kushmaro
Dec 6, 20163 min read
Why are marketing automation platforms getting so much VC funding?
Originally posted on cio.com. Software that aims to automate specific touch-points of the customer acquisition and retention processes...
Philip Kushmaro
Nov 30, 20163 min read
How B2B Sales Automation Is Revolutionizing These 5 Industries
Originally posted on thenextweb.com. Let’s face it, automation has revolutionized every industry around — sales, marketing, advertising,...
Philip Kushmaro
Nov 23, 20164 min read
What Do You Do When Sales and Promotions Don’t Drive Business?
Originally posted on thenextweb.com. When planning discounts, coupons and promotions to attract more clients, most ecommerce sites...
Philip Kushmaro
Nov 21, 20164 min read
5 Ways Marketing Automation Will Change Your Organization
Originally posted on thenextweb.com. Marketing automation as we know it today has the power to transform an organization for both...
Philip Kushmaro
Nov 20, 20163 min read
Why Video Should Be Part of Your Marketing Mix
Originally posted on thenextweb.com. With video continuing to explode in popularity, content marketing is experiencing a golden era of...
Philip Kushmaro
Oct 4, 20165 min read
Developers: If You Aren‘t Thinking SEO, Quit!
Originally posted on semrush.com. The difference between a happy client and a frustrated one can sometimes depend on how well the...
Philip Kushmaro
Sep 30, 20164 min read
3 Storytelling Tools to Enhance Your Social Media Marketing Efforts - Part Deux
Originally posted on Social Media Today. After the response to my previous article about storytelling in social media, I decided I wasn't...
Philip Kushmaro
Aug 31, 20163 min read
4 Up-And-Coming Ad Networks Publishers Should Know About
Originally posted on business2community.com. Because of online consumers’ high demand for free content over the past few years, the...
Philip Kushmaro
Jul 18, 20164 min read
3 Types of Businesses Using Apps to Improve Employee Productivity
Originally posted on business2community.com. If you told Don Draper in Mad Men that in four decades, people would be walking around...
Philip Kushmaro
Jun 20, 20165 min read
Driving Performance Together: 6 Tips For SEO and Content Team Collaboration
Originally posted on semrush.com. In many offices there lies two distinct doors… In one room you’ll find colleagues hunched over graphs...
Philip Kushmaro
May 4, 20163 min read
Here’s How To Take Your UGC To The Next Level
Originally posted on tech.co. User engagement can get a bad reputation. While trolls have made most people intimidated by the comments...
Philip Kushmaro
Apr 19, 20164 min read
Behavioral Blessings: Harnessing the Power of Your Customer’s Habits
Originally posted on business.com. By getting to know your customers and what drives them, you are taking the power under your control....
Philip Kushmaro
Mar 28, 20164 min read
4 Ways Your Brand Can Combat Ad-Blocking
Originally posted on Simply Measured. Let’s play the word association game. When you think of online ads, what’s the first word that...
Philip Kushmaro
Mar 9, 20163 min read
Industries Taken by the Big Data Storm
Originally posted on business2community.com. Big Data is a broad term referring to the ever growing amount of digital information being...
Philip Kushmaro
Mar 1, 20163 min read
How Social Media Is Pushing Television Forward
Originally posted on timesofisrael.com. Television has come a long way — from clunky black and white televisions in the 1920s to online...
Philip Kushmaro
Feb 8, 20163 min read
How to Begin Your Organic Traffic Journey: Keyword Research for Startups and 1Ups
Originally posted on semrush.com. When and how can you begin your organic traffic journey? If there is one thing that I would like you to...
Philip Kushmaro
Dec 6, 20154 min read
3 Storytelling Tools to Enhance Your Social Media Marketing Efforts
Originally posted on Social Media Today. Who doesn't love hearing a juicy story? Whether sitting around a crackling campfire, listening...
Philip Kushmaro
Nov 24, 20153 min read
If Advertisements Were High School Students
Originally posted on business2community.com. Lunch time in a high school cafeteria is filled with sloppy joes, cranky lunch ladies, and...
Philip Kushmaro
Nov 23, 20154 min read
How Facebook is changing the web as we know it
Originally posted on Social Media Today. For over a decade, Facebook has served as a key player in the social media game. While others...
Philip Kushmaro
Oct 30, 20155 min read
5 Life Changing Tips to Revamp Your Social Media for Customer Service
Originally posted on Social Media Today. Customer service is the irrefutable 'sector the never sleeps.' The customer journey requires...
Philip Kushmaro
Oct 26, 20153 min read
Why It’s Time To Invest In A Mobile Sales App
Originally posted on tech.co. It’s obvious that salespeople play a critical role in maintaining a successful, lucrative business. Where...
Philip Kushmaro
Oct 24, 20153 min read
The ABCs of Creating Amazing Video Content for Your e-commerce Site
Originally posted on busines2community.com. Videos are no longer limited to the confines Hollywood, as personal mobile videos as well as...
Philip Kushmaro
Jul 22, 201510 min read
SEO Audit Checklist For Startups: You're Failing Because You Didn't Read This!
Originally posted on ranky.co. The SEO Audit Checklist Every Startup Should Own Ineffective SEO for startups can be a real nightmare, and...
Philip Kushmaro
May 20, 20156 min read
CTR, Bounce Rate, and Time On Site are not SEO factors! So what are?
Originally posted on ranky.co. Correlation is not causation. First I want to say that I’m not here to show you guys graphs and...
Philip Kushmaro
Nov 16, 20146 min read
I See Dead Links... Link Echoes AKA Ghost Links
Originally posted on ranky.co. I would like to start out by saying this is my first ever post/article I have written regarding SEO. I...
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