How NOT to market Your Digital Marketing Company - #FacepalmFriday
If I catch something that is done wrong digital marketing wise. I will write about it so you can learn about it. A PKDMA Original. This...
thoughts, notes and articles I wrote about Digital Marketing.
Philip Kushmaro
- Feb 22, 2018
- 3 min
Uber, Airbnb and the New Gig Economy
Originally posted on business.com. Blue collar workers are finally getting in on the new gig economy. In 2017 things aren’t what they...
Philip Kushmaro
- Feb 7, 2018
- 5 min
Avoid Stale Content! A Beginners Guide to Content Marketing Strategy
Originally posted on semrush.com. How can you create a better content marketing strategy? How can you improve your results from content...
Philip Kushmaro
- Feb 6, 2018
- 4 min
How today’s merchants are mastering cross-border ecommerce
Originally posted on thenextweb.com. What if the best opportunities for digital merchants to win sales were far beyond the realms of...
Philip Kushmaro
- Nov 10, 2017
- 8 min
8 Key Tips for Improving Your Site’s User Experience
Originally posted on semrush.com. Do you ever navigate to a blog post for information, only to find that the site is so hard to look at...
Philip Kushmaro
- Nov 8, 2017
- 4 min
3 Ways Online Publishers Can Give Their Site a User Experience Makeover
Originally posted on business.com. To stay ahead of the competition, online publishers need to be committed to experimentation and...
Philip Kushmaro
- Oct 25, 2017
- 5 min
6 ways to engage with your customers in real-time
Originally posted on cio.com. Improving the way that you communicate with your customers will have both short-term and long-term impact...
Philip Kushmaro
- Aug 4, 2017
- 4 min
6 strategies smart digital publishers use to monetize content
Originally posted on cio.com. Content monetization platforms are tricky. Finding the best one for your digital publication can be a...
Philip Kushmaro
- Jul 18, 2017
- 3 min
5 Tools for Best Measuring Your Brand’s Customer Satisfaction
Originally posted on business.com. 5 great tools that can really help you when you are measuring your brand's satisfaction. How much of a...
Philip Kushmaro
- May 25, 2017
- 3 min
How artificial intelligence is shaping online retail in 2017
Originally posted on cio.com. In just a few years, Artificial intelligence (AI) has successfully maneuvered itself into the daily...
Philip Kushmaro
- May 24, 2017
- 3 min
Are Ad Blockers Driving Fake News?
Originally posted on Media Post. With the U.S. administration incessantly screeching that real news is fake and fake news is real,...
Philip Kushmaro
- Mar 24, 2017
- 4 min
How to Get Ahead of Your Ecommerce Competition
Originally posted on thenextweb.com. The art of ecommerce is increasingly difficult, if not impossible, to achieve a complete mastery of....
Philip Kushmaro
- Feb 27, 2017
- 8 min
10 Social Media Marketing Mistakes That Could Be Holding You Back
Originally posted on thenextweb.com. We always hear about what we should be doing on social media; engage, post great content, post at...
Philip Kushmaro
- Feb 22, 2017
- 3 min
Marketing trends shaping mobile in the next 10 years
Originally posted on cio.com. Over the last 10 years, we were all over mobile marketing’s proverbial map. From being a non-existent...
Philip Kushmaro
- Feb 22, 2017
- 3 min
Up Your Holiday Sales Game: The Secrets of Selling Online
Originally posted on business.com. Online holiday spending is at an all time high but is your site as optimized as possible to get the...
Philip Kushmaro
- Feb 22, 2017
- 3 min
Uber, Airbnb and the New Gig Economy
Originally posted on business.com. Blue collar workers are finally getting in on the new gig economy. In 2017 things aren’t what they...
Philip Kushmaro
- Feb 14, 2017
- 3 min
How Online Shopping Has Become More Personal and Effective
Originally posted on tech.co. More and more, we’re seeing online businesses add new features and services with the goal of replicating...
Philip Kushmaro
- Jan 29, 2017
- 3 min
5 Disruptive Startups That E-Commerce Site Owners Need to Know About
Originally posted on tech.co. Coasting over 205 million shoppers from the US alone, the e-commerce industry will only keep growing as we...
Philip Kushmaro
- Jan 18, 2017
- 3 min
What Your Startup Needs to Know In Order to Avoid Cart Abandonment
Originally posted on business2community.com. We’re all guilty of it. Spending an hour or more surfing the web’s best shopping sites,...
Philip Kushmaro
- Jan 9, 2017
- 3 min
How new retail technologies are being used to improve marketing
Originally posted on cio.com. Technology is constantly advancing. That may be rhetorical, but it is essential to keep in mind that it...
Philip Kushmaro
- Jan 4, 2017
- 4 min
How small data became bigger than big data
Originally posted on cio.com. Making big data smaller is the wave of the future. If you aren't already doing it, you are already behind....
Philip Kushmaro
- Dec 12, 2016
- 3 min
‘Tis the season: Guarantee your customer service is up to par on social media
Originally posted on thenextweb.com. The holiday season is upon us and as every brand knows, this is the time to reach out to as many old...
Philip Kushmaro
- Dec 6, 2016
- 3 min
Why are marketing automation platforms getting so much VC funding?
Originally posted on cio.com. Software that aims to automate specific touch-points of the customer acquisition and retention processes...
Philip Kushmaro
- Nov 30, 2016
- 3 min
How B2B Sales Automation Is Revolutionizing These 5 Industries
Originally posted on thenextweb.com. Let’s face it, automation has revolutionized every industry around — sales, marketing, advertising,...
Philip Kushmaro
- Nov 23, 2016
- 4 min
What Do You Do When Sales and Promotions Don’t Drive Business?
Originally posted on thenextweb.com. When planning discounts, coupons and promotions to attract more clients, most ecommerce sites...
Philip Kushmaro
- Nov 21, 2016
- 4 min
5 Ways Marketing Automation Will Change Your Organization
Originally posted on thenextweb.com. Marketing automation as we know it today has the power to transform an organization for both...
Philip Kushmaro
- Nov 20, 2016
- 3 min
Why Video Should Be Part of Your Marketing Mix
Originally posted on thenextweb.com. With video continuing to explode in popularity, content marketing is experiencing a golden era of...
Philip Kushmaro
- Oct 4, 2016
- 5 min
Developers: If You Aren‘t Thinking SEO, Quit!
Originally posted on semrush.com. The difference between a happy client and a frustrated one can sometimes depend on how well the...
Philip Kushmaro
- Sep 30, 2016
- 4 min
3 Storytelling Tools to Enhance Your Social Media Marketing Efforts - Part Deux
Originally posted on Social Media Today. After the response to my previous article about storytelling in social media, I decided I wasn't...
Philip Kushmaro
- Aug 31, 2016
- 3 min
4 Up-And-Coming Ad Networks Publishers Should Know About
Originally posted on business2community.com. Because of online consumers’ high demand for free content over the past few years, the...
Philip Kushmaro
- Jul 18, 2016
- 4 min
3 Types of Businesses Using Apps to Improve Employee Productivity
Originally posted on business2community.com. If you told Don Draper in Mad Men that in four decades, people would be walking around...
Philip Kushmaro
- Jun 20, 2016
- 5 min
Driving Performance Together: 6 Tips For SEO and Content Team Collaboration
Originally posted on semrush.com. In many offices there lies two distinct doors… In one room you’ll find colleagues hunched over graphs...
Philip Kushmaro
- May 4, 2016
- 3 min
Here’s How To Take Your UGC To The Next Level
Originally posted on tech.co. User engagement can get a bad reputation. While trolls have made most people intimidated by the comments...
Philip Kushmaro
- Apr 19, 2016
- 4 min
Behavioral Blessings: Harnessing the Power of Your Customer’s Habits
Originally posted on business.com. By getting to know your customers and what drives them, you are taking the power under your control....
Philip Kushmaro
- Mar 28, 2016
- 4 min
4 Ways Your Brand Can Combat Ad-Blocking
Originally posted on Simply Measured. Let’s play the word association game. When you think of online ads, what’s the first word that...
Philip Kushmaro
- Mar 9, 2016
- 3 min
Industries Taken by the Big Data Storm
Originally posted on business2community.com. Big Data is a broad term referring to the ever growing amount of digital information being...
Philip Kushmaro
- Mar 1, 2016
- 3 min
How Social Media Is Pushing Television Forward
Originally posted on timesofisrael.com. Television has come a long way — from clunky black and white televisions in the 1920s to online...
Philip Kushmaro
- Feb 8, 2016
- 3 min
How to Begin Your Organic Traffic Journey: Keyword Research for Startups and 1Ups
Originally posted on semrush.com. When and how can you begin your organic traffic journey? If there is one thing that I would like you to...
Philip Kushmaro
- Dec 6, 2015
- 4 min
3 Storytelling Tools to Enhance Your Social Media Marketing Efforts
Originally posted on Social Media Today. Who doesn't love hearing a juicy story? Whether sitting around a crackling campfire, listening...
Philip Kushmaro
- Nov 24, 2015
- 3 min
If Advertisements Were High School Students
Originally posted on business2community.com. Lunch time in a high school cafeteria is filled with sloppy joes, cranky lunch ladies, and...
Philip Kushmaro
- Nov 23, 2015
- 4 min
How Facebook is changing the web as we know it
Originally posted on Social Media Today. For over a decade, Facebook has served as a key player in the social media game. While others...
Philip Kushmaro
- Oct 30, 2015
- 5 min
5 Life Changing Tips to Revamp Your Social Media for Customer Service
Originally posted on Social Media Today. Customer service is the irrefutable 'sector the never sleeps.' The customer journey requires...
Philip Kushmaro
- Oct 26, 2015
- 3 min
Why It’s Time To Invest In A Mobile Sales App
Originally posted on tech.co. It’s obvious that salespeople play a critical role in maintaining a successful, lucrative business. Where...
Philip Kushmaro
- Oct 24, 2015
- 3 min
The ABCs of Creating Amazing Video Content for Your e-commerce Site
Originally posted on busines2community.com. Videos are no longer limited to the confines Hollywood, as personal mobile videos as well as...
Philip Kushmaro
- Jul 22, 2015
- 10 min
SEO Audit Checklist For Startups: You're Failing Because You Didn't Read This!
Originally posted on ranky.co. The SEO Audit Checklist Every Startup Should Own Ineffective SEO for startups can be a real nightmare, and...
Philip Kushmaro
- May 20, 2015
- 6 min
CTR, Bounce Rate, and Time On Site are not SEO factors! So what are?
Originally posted on ranky.co. Correlation is not causation. First I want to say that I’m not here to show you guys graphs and...
Philip Kushmaro
- Nov 16, 2014
- 6 min
I See Dead Links... Link Echoes AKA Ghost Links
Originally posted on ranky.co. I would like to start out by saying this is my first ever post/article I have written regarding SEO. I...