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3 Ways Online Publishers Can Give Their Site a User Experience Makeover

Originally posted on business.com.


To stay ahead of the competition, online publishers need to be committed to experimentation and constantly improving their UX.


Providing a great user experience is a key element in increasing user retention and creating lasting loyalty. The user experience must do more than keep people reading articles and watching videos that drive ad revenue; it must facilitate a rich exchange of ideas that keep people returning to the site.


By cultivating such communities, users broaden their horizons and gain deeper, and more well-rounded perspectives, often leaving them feeling much more positive about the site.

Therefore, to stay ahead of the competition, online publishers need to be committed to experimentation and constantly improving their UX. Here are some examples of innovative UX strategies publishers are trying, and how you can incorporate them into your optimization program.


Make Conversations Cool Again

Comments as we previously knew them are dead. It seems as though they almost exclusively attract the worst types of people on the Internet. From trollers to spammers and ranters and everything in between, it’s almost as if intelligent conversation has completely disappeared from comments sections these days, essentially destroying the types of communities that publishers should try and build.


But while many online publishers have used this as an excuse to